Joe truly fell in love with coffee when he visited France in 2011. He experienced an espresso how it was meant to be enjoyed and came back to the States with a new found desire to learn more about coffee. His research around the path from farm to cup led him to various roasters across the country. Along the way, he learned new ways and is applying those lessons at Obvious Coffee. Joe cares deeply about the experience around enjoying coffee and is always excited to talk shop.